Timber agency since 1890
Our client is a venerable wholesaler in the timber industry, based in Greece, with a rich history spanning over 130 years. They specialize in sourcing and distributing top-quality luxury timber from renowned countries such as Germany, Sweden, and others. Despite their long-standing legacy, the client recognized the need to revitalize their brand identity and modernize their online presence to stay competitive in an evolving market.
Project Goals
The primary goal of this project was to undertake a comprehensive rebranding initiative that would breathe new life into the client’s corporate identity while preserving the essence and heritage that have defined them for over a century. Concurrently, we aimed to redesign the company website, transforming it into an intuitive and informative platform that would cater to a diverse audience, including individuals with little to no prior experience in the timber industry.
Challenges
The project posed several challenges, with the most prominent being the extensive catalogue of over 500 distinct types of timber products. These products needed to be effectively categorized and organized to enable effortless navigation for users, regardless of their familiarity with the timber industry. Balancing modernity and freshness with the client’s longstanding history and tradition was another significant challenge that required a nuanced approach.
The company used to be known as “Theologos Constantinidis Sons & Co.” in all prior years. This year, we concluded that this name comes from an earlier era. With an eye towards the future, but also with respect to our history, the company is now presented under its new distinctive name “TK Timber”.
In the abbreviation of our distinctive name, the letter T stands for the first letter of my great-grandfather’s name and firm founder, Theologos. Additionally, the letter K is the initial letter of our family surname in Greek.
As a further tribute to our past and heritage, the olive green colour, that was selected for our logo and will from now on characterise our branding, originates from the most distinctive Greek tree – the olive tree. Furthermore, our business began operations 133 years ago as a wholesaler of olive oil.
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