Trade CCTV Distributor.
Luxrite Ltd is an online wholesale store focused on selling CCTV equipment strictly to businesses. The company had created the Spro brand and bought it into the UK market and it has been established for over 10 years.
CLIENT
LUXRITE LTD
INDUSTRY
CCTV SECURITY
SERVICES
DESIGN, ART DIRECTION, WEBSITE
BRIEF.
The main reason Luxrite Ltd needed to upgrade its previous website is that it did not provide the option for online purchases, and it was not mobile-friendly.
What the client required was for us to create an eCommerce store that their clients can access and buy products.
The clients can only access prices and buy after registration has been approved, that way we protect our B2B clients from having their costs exposed to the end-users.
typo and colours
COLOURS.
TYPOGRAPHY.
Open Sans
PRODUCT GRID.
PROJECT GOALS.
USER GOALS.
HOMEPAGE.
BUSINESS GOALS.
Be competitive, profitable and cover products for a wide range of customers (inexperienced to experienced customers).
Clients can purchase our products 24/7 without the need to call during our opening hours.
Educate our clients through our website for our all products e.g. videos, spec sheets and bullet points.
MARKET RESEARCH.
Looking at various competitor’s websites we discover that most of them were congested and overly complicated.
While they try to promote all products simultaneously experienced customers may be used to this, but for anyone new, it can be very overwhelming.
The research led us to focus more on the UX design of the store based on new and inexperienced customers.
We realised that we need one guide menu that will simplify your choices and progressively narrow down your options, and a second one with less emphasis for more experienced users that need quick access from the index page to the closest category.
CATALOGUE PAGE.
